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Research papers

Virgin USA

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in. Driving this performance is a business model that is truly unique and rests on the applicability of a brand to a wide range of...

Catalogue: Congress 2008: Frontiers
Authors: Julie Peters, Melanie Appleby, Sue LaRue
Company: Nunwood
September 26, 2008
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Citation

Peters, Appleby and LaRue (2008a, September 26). Virgin USA. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/virgin-usa